Jocko Fuel sports nutrition (protein, pre-workout, hydration)
Jocko FuelOwns / invested in brandWillink founded Jocko Fuel. The company's own page says he started it after finding heavy metals in a supplement his family drank daily.
“built Jocko Fuel to a higher standard: good ingredients, effective doses, no shortcuts”Jocko Willink
Source: About Jocko Willink - Jocko Fuel (article)